The Body Shop

The Body Shop The Body Shop (TBS) has developed 2500 stores in 60 countries with a range of over 1,200 products in approximately 30 years, and is the second largest cosmetic franchise in the world. After the first TBSs outlet founded in 1976, the company has experienced rapid growth and with expanding rate of 50% annually. When its stock first obtained a full listing on the London Stock Exchange, its price increased by more than 500%. In 1999, TBS was even voted as the second most trusted brand in UK by the Consumers Association. The founder, Anita Roddick had received numerous awards including Dame Commander of the British Empire for her contributions. (Roddick, Anita Lucia Overview, Personal Life, Career Details, Chronology: Anita Lucia Roddick, Social and Economic Impact). TBSs success is hard to observe from the extrinsic value but the ethical value which make the success of TBS so legendary and inspiring. Anita Roddick, founder of TBS first entered the industry by using  £4,000 to open a small stand-alone shop of natural ingredient cosmetics and skincare products. Through her early travel experience, she had seen the potential of those natural ingredients being produced as cosmetic and skincare products commercially. Due to the budget constraint, Roddick used the urine sample containers purchased from local hospital as the containers of her products. The shops walls are painted with dark green to cover the damp. To save cost on advertisement, Roddick spread aroma in front of her shop to gain attention of the patrons. The strategy pursued was a huge success and another shop was able to be opened before the first year ended. In its second year, the company started to franchise the operation and by 1984 TBS already had 138 stores while 87 of them were located outside UK. The development of the company continued to soar when it went public in 1984. At the same time, Roddick started her efforts to encourage and contribute to social and environmental problems such as campaign of issues against animal testing in cosmetic and recycling. In 1987, TBSs Trade Not Aid program started. It was aimed to help sustaining third countries people livelihood. (Roddick, Anita Lucia Overview, Personal Life, Career Details, Chronology: Anita Lucia Roddick, Social and Economic Impact) Besides, TBSs charitable activities included aiding communities close to home and various donations. Roddick was strongly persistent with her own singular vision, that business could be a force for good, and that profits could be made without compromising principles which corresponding with TBSs mission statement, To dedicate our business to the pursuit of social and environmental change. In 1990, TBS Foundation was launched to give financial support to pioneering and frontline organizations that aim to achieve progress in the areas of human and civil rights, environmental and animal protection. (TBS values campaigns) The website of TBS was launched in 1995 to keep pace with IT revolution. In 2002, Roddick stepped down as the co-chairperson of TBS In ternational PLC but remained back as non-executive director. In 2006, TBS was purchased by Loreal which is not against animal testing. This move has raised a huge controversy around the supporters of TBS, however the company clarified that it is operated independently within the Loreal Group. Until now, TBS is still the icon of ethics business for many people. These are three well-known policies that TBS taken as their core values of products: Against animal testing TBS is approved by the internationally recognized Humane Cosmetic Standard which is against conducting or commission cruel tests on animal for cosmetic ingredients and products. In 1980, animal tests were popular among cosmetics brand. Later, these numbers dropped gradually and companies bowed to public opinion and in 1999 there were none in Britain. While TBS is among one of the leading forces to object these not humane experiments, they always emphasized that they have never and will never test their cosmetic products or commission others to do it. Support community trade Most multinational corporate are just searching for cheap labour force in undeveloped countries while TBS has pioneered a program called community trade, not only about charity trade, but to achieve economic development and empowerment which provides opportunities for disadvantaged producers, especially women and indigenous people. The value chain to the advantage of producers is reconfigured, often via reducing multiple mark-up inefficiencies and cutting out exploitative middleman. TBS realized that without development of the community, any development in the community will be ineffective. (Allen R. ) As a result, the company introduces fair trade by buying the ingredients and resources they demand in the production of their products from those people with higher than market price. One of the examples is the purchase of cocoa beans from Kuapa Kokoo Company in Ghana, which is a fair trade cooperative with over 30,000 small-scale farmers. Protect our planet The 3R concept which represents reuse, recycle, refill has been utilized well in TBS. The company encourages the consumers to return the containers of their products after use to their outlets. From early 2008 onwards, 100% recycled plastic bottles and paper bags were introduced. TBS organized campaigns to raise conscious of people about the responsibility being a citizen of earth to protect the environment. Discussions Innovation and entrepreneurship are linked by a common concern for the creation of new phenomena, whether new organizations operating in increasingly competitive markets, innovation is often a condition of simple survival. For public sector organizations, ceaseless cost pressures and increasing public demands are compelling constant innovation and even new kinds of entrepreneurship. Before the company is established, European have just started to talk about green and nobodies have linked this concept with business while Corporate Social Responsibility (CSR) is still a new term to the industry. As firms are always pursuit profit maximizing target, bringing ethical values in may create a dilemma between these two objectives. However, having the reputation as the most fearless and passionate female entrepreneur in the history of cosmetic world, Anita Roddick refused to separate her strong personal sense of social responsibility from the company values. TBS has taken so much risk to brin g new concepts into the production and the marketing strategy. This strong commitment has given the company strength to gather loyal consumers who share common values. Eventually, TBS has proven the validity of CSR by showing a tremendous success. TBS saves a huge amount of money by not advertising but to put more efforts in social activities than other mainstream cosmetic brands, which gives it a same effect of publicity. It is an alternative way to generate mass publicity for the company without throwing big money to capture rosy commercial advertisement. A very good example of this is TBSs first major campaign in 1986 which is alliance with Greenpeace in UK, Save the Whale. This campaign has helped to promote the new product line of TBS which is using jojoba oil as the ingredient to substitute the whale spermaceti. In the cosmetics market that time, the business models are already standardized. TBS has focused on the business level strategy to obtain and sustain differentiation and advantage on competitors in the same industries. Not like other cosmetic brands which highly advertised the artificially created beauty and expensive ingredients, the products it offered provided no miracle effects other than cleaning and protecting. The usual finely designed bottles were also replaced with simple containers which are made from recyclable materials. The company also set up its own store while most of the cosmetics brands were locating them inside the shopping centre. TBS has highly concentrated on developing a drastically different image which is more focused on the ethical value and natural quality in it. The company has succeeded in challenging the accepted value curve of luxury cosmetics and beauty products to create one based on more ethical values. The social activism approach that taken by TBS has created a whole new group of consumer which is ethical living oriented. This is a very smart step taken by TBS, not only building customer loyalty based on distinctive ethical values, the company itself also benefits from gaining a high reputation and fame for environment friendly and contribution to the public. This unique positioning of TBS also made itself more invulnerable from price cutting wars. The company has presented such a distinct motive compared to other profit oriented corporations. Consumers choose products of TBS based on the conscience that generate naturally by their own judgments. Conclusion TBS has shown an exceptional entrepreneurship and achieved high recognition by creating a different corporate culture in its industry. Entrepreneur defines a person who is willing and capable of converting a new idea into a successful new product or service, while taking risks all along the way to get there. (Entrepreneurial Thinking: The Story Of Anita Roddick From TBS, 2009) It is a truly risky move as the company has to overcome the high uncertainty to implement such novel thing to the world, which later also created a whole new market that never existed before. When the company is founded, there is still no precedent of bundling ethical values together with cosmetic and skincare business, TBS is the first company to emerge this idea and adapt it into reality. TBS has the advantage to develop the market for natural ingredients made cosmetic and skincare products. The key branding has been so successful as the term green business and ethical shopping has already became its brand id entity. On a range of surveys, ethically sensitive consumers are no longer a small, if vocal, pressure group: rather, a third of the public now see themselves as strongly ethical.The eccentric and ethical style of the company could generate fierce loyalty. (Gerry Johnson, 2008) As these concepts like fair trade and green business is now in the mainstream in many countries with increasing levels of public awareness and multinational company involvement, TBS is able to retain the enthusiasm and commitment from their workers and generating stable growth. References Allen, R. (n.d.). Beyond timber: social, economic and cultural dimensions of non-wood forest products in Asia and the Pacific TBS experience. Retrieved December 3, 2009, from FAO Corporate Document Repository: http://www.fao.org/docrep/X5336e/x5336e0h.htm Allen, S. (n.d.). Anita Roddick Redefining Business As We Know It. Retrieved December 3, 2009, from About.com.Entrepreneurs: http://entrepreneurs.about.com/od/famousentrepreneurs/p/anitaroddick.htm Andrew Crane, D. M. (Ed.). (2007). Corporate social responsibility Vol 3 : Corporate social responsibility in global context. London: Sage. Entrepreneurial Thinking: The Story Of Anita Roddick From TBS. (2009, February 20). Retrieved December 3, 2009, from Professional Online Publishing: New Media Trends, Communication Skills, Online Marketing Robin Goods MasterNewMedia: http://www.masternewmedia.org/entrepreneurial-thinking-the-story-of-anita-roddick-from-the-body-shop/ George R. Goethals, G. S. (2004). Encyclopedia of leadership Volume 4. Sage Publications. Gerry Johnson, K. S. (2008). Exploring corporate strategy : text cases. Financial Times Prentice Hall ; Pearson Education. Joe Tidd, J. B. (2005). Managing Innovation. West Sussex: John Wiley Sons, Ltd. Maltoni, V. (2007, September 13). Innovation: Value-based Customer Service is not Lip Service. Retrieved December 3, 2009, from Fast Company: http://www.fastcompany.com/blog/fast-company-staff/fast-company-blog/innovation-value-based-customer-service-not-lip-service-0 Roddick, A. (n.d.). AnitaRoddick.com. Retrieved December 3, 2009, from About Anita Roddick: http://anitaroddick.com/aboutanita.php Roddick, Anita Lucia Overview, Personal Life, Career Details, Chronology: Anita Lucia Roddick, Social and Economic Impact. (n.d.). Retrieved December 3, 2009, from Online Encyclopedia: http://encyclopedia.jrank.org/articles/pages/6347/Roddick-Anita-Lucia.html Roy, S. (2008, September). Business as usual: A case study on TBS. Retrieved December 3, 2009, from Journal of Applied Case Research: http://www.swcrahome.org/Cases/Body_Shop.pdf Staunig, J. (n.d.). Design Driven Innovation Collection: TBS. Retrieved December 3, 2009, from Design Driven Innovation: http://www.designdriveninnovation.com/ddicases/DDI-Collection_BODYSHOP.pdf Swann, G. P. (2009). The Economics of Innovation an introduction. Cheltenham: Edward Elgar Publishing. TBS International plc Company History. (n.d.). Retrieved Dec 3, 2009, from Funding Universe: http://www.fundinguniverse.com/company-histories/The-Body-Shop-International-plc-Company-History.html TBS INTERNATIONAL PLC Values report 2009. (2009). Retrieved December 3, 2009, from TBS INTERNATIONAL PLC: http://www.thebodyshop.com/_en/_ww/values-campaigns/assets/pdf/Values_report_lowres_v2.pdf TBS values campaigns. (n.d.). Retrieved December 3, 2009, from TBS : http://www.thebodyshop.com/_en/_ww/values-campaigns/index.aspx? Vidhya Alakeson, C. S. (2004, July). Innovation for Sustainable Development. Retrieved December 3, 2009, from Forum For The Future: www.forumforthefuture.org/files/Innovationforsd.pdf

Well Behaved Women Seldom Make History

Well-Behaved Women Seldom Make History The novel, Well-Behaved Women Seldom Make History, by Laurel Ulrich is about women who never intended to make history but did in different ways. History is usually always revolved around men, and not many mention about the women who have helped in creating history. Through the early modern era women showed progress in making the United States a better place. With writers and activists like Elizabeth Cady Stanton, Christine de Pizan and Virginia Woolf, the contributions from these individuals they influenced others with bettering our country with different movements that have changed the view of what we see today and what we could have seen if these women did not take any action. From the beginning I knew this novel was about women who rarely make history and this got me thinking. Men are always acknowledged for what they do, but you don’t really hear much about what women have done for this country. Elizabeth Cady Stanton was first inspired by a Quaker â€Å"who believe[d] in the equality of sexes and who did not believe in the popular orthodox religion. â€Å" As time passed, Stanton met Lucretia Mott at the World Anti-Slavery Convention in London and when the conference refused to seat them and other women delegates from America because of their sex, Stanton and Mott called a convention to address the condition of women, called The Seneca Falls Convention. This convention began her public career. Stanton wrote â€Å"articles for the press, letters to other conventions† and even gave speeches. This group of women grew immensely until the time had finally arrived where the national victory came in 1920 after 72 years it was first organized. The author focuses a part of the book on Stanton’s book called Eighty Years and More. Her book was an autobiography of herself was mostly on her connection between her life and slavery. Many white people are not considered slaves, but she considered herself a slave. Stanton helped numerous people during her time; she helped the Harriet’s, a lot. They made it into history and pretty popular, but the one that helped, Stanton, is still rarely known. This is why the author writes her book, so show awareness of women who do much work in history, but are not as well known for their movements. Christine de Pizan started her writing journey by â€Å"using her skills in penmanship to work as a scribe and copyist† then over time becoming a writer. She wrote the book The City of Ladies to prove others her point where not only because she is a women but a scholar too, why should she be considered less of a person. Her writing also raises the issues like violence against women. In her book, she refers to the â€Å"classical mythology [where] Amazons [who were] female warriors who fought against the Greeks in the Trojan War. † She makes note of good Amazons and bad Amazons, like the Joan of Arc and Elizabeth I who fought against men and the social order. Ulrich mentions that in the last thirty years the â€Å"Amazons have inspired archaeologists, historians, poets, scriptwriters, feminist activists, and pencil-trotting travelers† and which all started with Pizan making a note of that in her own book. This shows how these people have been recognized but still Pizan is still rarely known and under all their successes. Virginia Woolf being the third women mentioned in this novel by Ulrich; her story is based on the book she wrote called Orlando. Woolf’s writing journey started when she moved with her brother and sister in the Bloomsbury district of London and became a writer of fiction. Her story concludes that â€Å"a revelation [of] that a woman could be as tolerant and free-spoken as a man, and a man as strange and subtle as a women. † As from this book, the idea spread and Sally Fox launched a project which became a personal passion. She made her move and was recognized for her work, but Woolf remains in the dust barely known still. This novel written by Ulrich, I found really interesting because of the way she acknowledges the work these three women have done to inspire others in what they believe in. Although, those women get recognized for their work, but these three women who begin the works under cover do not. Even though this novel is very hard to understand because the author skips around leaving incomplete ideas which left me hanging in trying to figure out what her big picture was. From my understanding of this novel, I believe the author is trying to make a point of where there are women in history that do not get recognized for their work, but others that carry on their work do.

Analysis Of Tennessee Williamss The Glass Menagerie

The play called â€Å"The Glass Menagerie† by Tennessee Williams didn’t end the why I predicted it to. I thought Laura, a girl who suffers man medical conditions, would marry Jim, an old time friend and crush of hers, and she’ll live a happy and normal rest of her life with him. Instead, I was disappointed to see that this â€Å"gentleman caller† was actually engaged with another woman named Betty after he has already made Laura think he loves her. Now, Laura will stay with her mother and menagerie glass collection never meeting other people because of how shy she it. Also, I was sure that Tom, her brother, would follow his dream when he decided to follow his father’s footsteps and leave his mother and sister. His dream was to travel the world†¦show more content†¦Many people should read this novel because there are so many nice people, as Tom, who are being taken advantage of. Some people would call him rude and selfish because of th e way he treats his mother, but I disagree. Instead, of going on adventures like he wanted to earlier in the novel he was working at the warehouse supporting his mother and sister with the money he makes. He was unhappy til he finally decided to leave them. On the other hand Laura believes she is unable to function in the real world so she stays under the annoying paranoia and speech of her mother. Both situations should teach readers that no matter what you’re going or have gone through, or what people think of you you are still capable of doing what you put your mind to. Who said life was easy. Scene 7, the pivotal scene, everything changed because that’s when Tom finally left saying he was going to the movies as usual but this time he never returned. This means Amanda, the mother, and Laura are force to provide on their own without the help of Tom’s warehouse paycheck. The day he left the lights were already out and Jim made the mistake of kissing Laura knowing he was engaged, and that broke her heart completely. The novel didn’t state much else after all that happened except the fact that Tom lost his job at the warehouse. I hope he went to the Union of Merchant Seamen, since he told his friend Jim he was already a member keeping it secret from AmandaShow MoreRelatedEphemeral Repertoire Of Embodied Knowledge943 Words   |  4 Pagesanti-normative embodied memories counteract the normative inscription concurrent with canonization. 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Similarly, Suddenly Last Summer includes many of Tennesse Williams real life details. First and foremost,Read MoreThe Glass Menagerie by Tennessee Williams1525 Words   |  6 PagesThe Glass Menagerie, a family drama play written by Tennessee Williams, and published in 1945 tells a story of the Wingfield family as they struggles with choosing between one’s own personal dreams and accepting the reality of the family’s situation. The Glass Menagerie stresses the subject of failed endeavors to escape reality and to occupy an elaborate unsustainable fantasy world. â€Å"A blown-up photograph of the father hangs on the wall of the living room, to the left of the archway. It is the faceRead MoreEssay about Fences by August Wilson1876 Words   |  8 Pagesher religious faith and give the best of whats in her. She holds on to her husband with both hands until the time of his demise. The Glass Menagerie is a dramatic play about human nature, the conflict between illusion and reality. 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A Great Fear Of Mine - 1095 Words

I admit that a great fear of mine prior to death is pain. In this week’s readings, I really contemplated on how pain can â€Å"be our greatest teacher† (Halifax 71). In the past, I have gone through some painful physical experiences, however, none of those instances were especially significant. What I underwent included headaches and stomachaches in which I did not even need to be hospitalized. Although, like many people, most of my greatest pain came emotionally. For instance, my greatest moments of pain occurred during my maternal grandmother’s cancer treatment. It was hard to initially hear about her cancer, and I tried to maintain my expressions while talking to her. But lastly, I felt very suffocated during her death. Nonetheless, through†¦show more content†¦I was able to become calm when I focused on the stress, and I got to the root of what was giving me so much negativity. Additionally, there was a small, physical pain that occurred on the side of my head from a showerhead that fell on me. This was not a serious issue, but the event did increase the pain I usually feel from overthinking. The pain from the drop on top of my stress prevented me from accomplishing any work and I had a headache the day after it happened. Therefore, by concentrating on that pain, I was able to let it be while continuing on with my day. The sensation of the pain was reduced, becoming less intense. However, I believe that at first, the quality of the pain was severe enough that it hindered me from giving my attention to the activities I was doing or the people who were talking to me. As I accepted what my experience might be, I repeated the phrase, â€Å"May I realize that this pain is not permanent.† This phrase is true, for in many instances, I have believed that the one I was experiencing at the time was truly difficult. However, each time, I overcame that event. 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